Compare Hotjar and Mouseflow 
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Free 500 Sessions Per Month
Hotjar
Star Rating
(342)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansMouseflow
Star Rating
(689)4.6 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 500 Sessions Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing intuitive and insightful tools for understanding user behavior, particularly through its heatmaps and session recordings. Users appreciate how these features save time and make UX improvements feel practical and clear.
- Users say that Mouseflow's heatmaps are a standout feature, helping them make data-driven decisions about user interactions on their pages. However, some reviewers note a lack of new features that meet their evolving needs, which could limit its long-term value.
- Reviewers mention that both products offer a free entry-level price, making them accessible for small businesses. However, Hotjar has a larger share of reviews from small businesses, indicating a strong presence in that market segment.
- According to verified reviews, Hotjar's setup process is praised for being quick and user-friendly, allowing users to start improving their website experience without guesswork. In contrast, Mouseflow's setup is also noted as easy, but it lacks the same level of enthusiastic feedback.
- Users highlight that Hotjar's session recording feature is particularly effective in identifying user hesitation points, which can lead to targeted improvements. Meanwhile, Mouseflow's session replay capabilities are appreciated, but some users feel they don't offer the same depth of insight.
- G2 reviewers indicate that while both products have similar overall satisfaction scores, Hotjar's recent user feedback reflects a more active engagement with its features, suggesting it may be a better choice for those looking for ongoing support and updates.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Mouseflow
Free Forever
Free
500 Sessions Per Month
Start spotting friction and drop-offs on limited traffic.
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention
Free Trial
Hotjar
Free Trial is available
Mouseflow
Free Trial is available
Ratings
Meets Requirements
8.6
263
8.8
515
Ease of Use
8.9
266
8.8
524
Ease of Setup
9.0
127
9.0
340
Ease of Admin
8.9
117
9.0
281
Quality of Support
8.5
181
9.0
407
Has the product been a good partner in doing business?
8.7
104
8.9
252
Product Direction (% positive)
8.1
258
8.6
467
Features by Category
Metrics
8.7
26
8.5
169
9.1
28
8.4
169
9.0
25
8.4
178
9.1
24
8.4
171
8.8
20
7.9
157
8.6
19
7.8
144
8.8
18
7.7
144
9.0
21
8.2
159
9.0
26
7.9
159
Reporting
Feature Not Available
Feature Not Available
9.0
20
7.7
147
Feature Not Available
Feature Not Available
8.1
20
7.5
146
8.6
20
7.7
154
8.2
17
7.7
141
8.9
22
8.0
157
Other
8.0
24
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.8
18
7.7
136
8.1
15
Feature Not Available
Feature Not Available
7.0
123
Feature Not Available
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
7.5
116
Feature Not Available
7.6
118
8.9
140
8.1
145
8.9
140
8.3
137
User Response Methods
8.9
48
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
31
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.3
16
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
40
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
71
|
Verified
8.7
233
|
Verified
8.9
72
|
Verified
8.7
231
|
Verified
8.6
53
|
Verified
7.9
217
|
Verified
A/B Testing
9.1
36
|
Verified
7.7
176
|
Verified
8.8
36
6.8
139
|
Verified
8.8
53
|
Verified
8.0
183
|
Verified
8.8
36
|
Verified
7.4
142
|
Verified
Visitor Information
7.6
46
|
Verified
7.9
193
|
Verified
8.7
41
7.8
175
|
Verified
Agentic AI - Session Replay
8.8
7
7.8
6
Product Analytics
Not enough data
7.3
60
Not enough data
7.9
65
Not enough data
7.4
64
Not enough data
8.0
67
Feature Not Available
7.9
53
Feature Not Available
7.3
54
Feature Not Available
7.7
52
Not enough data
7.3
55
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
8.3
87
8.1
9
8.4
99
9.1
9
8.3
88
7.8
6
7.8
80
8.6
7
7.8
80
Feature Not Available
Feature Not Available
Administration
7.6
7
7.8
74
5.7
5
7.2
75
8.8
8
7.6
78
Generative AI
6.7
5
6.5
43
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
7.6
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.8
10
Agentic AI - Customer Journey Mapping
Not enough data
8.7
5
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.3
10
Not enough data
6.7
10
Survey Management
Not enough data
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Process Management
Not enough data
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
System Management
Not enough data
8.7
20
Not enough data
Feature Not Available
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
8.6
6
Analysis
8.6
114
8.2
226
8.2
96
8.0
201
8.6
110
8.3
221
8.1
102
8.2
210
8.9
126
8.4
231
Reporting
9.3
154
9.1
260
9.0
148
8.9
260
8.7
128
8.7
239
7.9
106
8.1
208
Marketing Operations
Not enough data
6.9
73
Not enough data
8.0
81
Not enough data
7.9
82
Not enough data
8.1
77
Not enough data
7.0
69
Not enough data
Feature Not Available
Campaign Activity
Not enough data
7.8
83
Not enough data
8.2
92
Not enough data
7.4
76
Not enough data
7.5
75
Not enough data
7.5
74
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Hotjar and Mouseflow are categorized as Product Analytics, Session Replay, Heatmap Tools, Digital Analytics, and E-Commerce Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, and Survey
Mouseflow is categorized as Marketing Analytics, Enterprise Feedback Management, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Computer Software
14.8%
Information Technology and Services
11.0%
Internet
9.4%
Retail
5.7%
Other
43.4%
Marketing and Advertising
10.4%
Computer Software
7.4%
Retail
5.1%
Information Technology and Services
4.8%
Health, Wellness and Fitness
3.9%
Other
68.3%
Discussions
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
What is Mouseflow used for?
2 Comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
What is Mouseflow used for?
1 Comment
RV
Mouseflow is a web analytics tool that is used for tracking and analyzing user behavior on the websites. It also provides insights into how visitors interact...Read more
Refund Policy
1 Comment
EC
Hi George,
Eddie here from Mouseflow.
Let me start off by saying that we appreciate having you around, and while you didn't choose to stay with us...Read more
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